LA MER Premium Gift Box Base Paper Cooperation Case

As a top global luxury skincare brand, LA MER sets extremely strict standards for the texture, appearance and physical performance of its gift boxes and shopping bags. Tonli’s soft-touch paper and matte-coated paper feature an elegant velvety feel, a scratch-resistant coating that holds up under multiple finishing processes, consistent color fastness and a low-gloss finish. These features perfectly match the brand’s minimalist luxury style, helping us win the cooperation after multiple sample comparisons.

LA MER required fast project progress to align with its new product launch schedule. Tonli’s R&D team adjusted the coating smoothness and fiber bulk of the soft-touch paper to fit the brand’s exclusive emerald spot color printing. We finished two rounds of sample revisions within just 15 days. Every sample passed real printing machine tests, plus full physical tests for folding resistance, wear resistance and fingerprint resistance. All test results met standards, and we passed the brand’s final review to secure long-term supply rights, supporting the brand’s new product production schedule efficiently.

During mass production, Tonli controls every step in-house, from long-fiber base paper manufacturing to custom matte soft nano-coating treatment. The paper has an even, smooth surface. Its special matte nano-coating resists fingerprints, so messy marks won’t appear after long retail display. Improved interwoven fiber structure boosts folding and wear resistance. We use dedicated color difference control during mass production to minimize color shifts between batches, keeping the brand’s signature emerald color consistent. The paper works well with full spot color printing, hot stamping, grey board lamination, precision die-cutting and all other finishing processes.

This matte soft-touch paper serves as the unified base material for LA MER’s full packaging line, creating consistent visual and tactile effects across gift boxes and shopping bags. The paper prints the brand’s exclusive full emerald base evenly with steady color saturation and no uneven shading. The matte hot stamping on box logos sticks firmly with clean edges, no gold overflow or peeling. Laminated onto dense grey board, boxes stay rigid and won’t deform over long-term storage. Precision die-cutting and folding leave no cracking or whitening at folded corners. Matching soft-touch shopping bags come with custom-printed ribbons. Gift boxes and bags share identical texture and color, creating a gentle, premium look unique to luxury skincare.

This LA MER project focuses on display packaging for beauty and skincare products. It highlights the unique advantages of Tonli’s soft-touch and matte embossed papers for beauty packaging. It also demonstrates Tonli’s full capacity: custom specialty paper solutions for different luxury categories, fast sample delivery and stable mass production over long periods. Tonli keeps improving coating and fiber formulas for soft-touch paper and other product lines. We provide all-in-one specialty paper packaging solutions with soft texture, full process compatibility and eco-friendly compliance for global high-end beauty, fragrance and skincare brands.